Running a business online is incredibly easy and anybody can do it. Running a profitable business is another story. There are all kinds of things you need to do, and getting people to your sites is one of the most important. In fact, if you don't get enough people to your web pages, then you will fails. A good place to start is with some link building basics.
One of the more effective methods of generating links back to your site is by writing and submitting articles. You can either write them yourself or hire someone to write them for you. A typical article is about 500 words in length. There are easily hundreds of article directories that you can submit your articles to. You can include links back to your site directly in the article, or add them to the author's resource box (sometimes called a "bio box") at the end of the article.
You should try to write high-quality articles, as they will be more likely to get your site the kind of attention you're looking for. The beauty of articles is that people may click on the links when reading your article, but even if they don't the search engines will find your link and that can help to get your site closer to the top of the search engine results.
Submitting to a lot of directories is among the easiest link building basics. What we're talking about here are online link directories. You can find plenty of free ones, but there are also some that will require a listing fee. However, your main concern with running a profitable business shouldn't be cost, but rather the value for what you get. If you spend a lot of time submitting to free directories that don't help you, then you have wasted your time.
One of the more popular link building basics is social bookmarking. Sites like Technorati, Digg and StumbleUpon are used by a lot of people to find new sites, and they will share the ones they like best. The good thing about this strategy is that you can get a lot of exposure in a short amount of time if it strikes the right chord with the bookmarking site's users. Furthermore, it will be more targeted traffic, which means it is more likely to convert once it gets to your page.
Publishing content that is easy for people to share--and contains links back to your site--is another smart move. When a lot of people start spreading it, it will start to grow exponentially. When this happens it's referred to as "going viral". In the real world that has negative connotations, but it's pure gold in the virtual world of the internet.
These are just a few of the link building basics you need to know. If you are serious about making money, then you need to do more than just read about how to get more links back to your sites; you need to take action. Put the above tips to use, and also look for other linking methods so you can do even better.
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